E-commerce and stock control

The easiest and most engaging shopping experience on the web. For companies managing their online store, the 3rd View content, image and stock management system requires zero tech or design overhead.


Launched for the first time in 2003, powering Europe's largest DJ equipment store, Bluecommerce increased sales and site traffic by 40% in just 4 months.

Advanced web-stats and bying behaviour analysis tools - for targetted advertising.

To maximise where and when best to advertise on Search Engines and listings providers such as e-Spotting eRetailers require a complete understanding of how visitors arrive at their site, then how they they behave, purchase and repeat their visits.

Bluestream is an advanced, user-configurable, web-stats analyser that can tabulate and identify important trends in usage and purchasing behaviour such as knowing which search engine for a given search term or AdWord, yeilds the most revenues or the average spend of Google users vs Yahoo between 2am and 3am on Thursdays. This kind of in-depth knowledge, accessible instantly via a tool integrated into the site's admin interface, provides invauable intelligence and helps optimise targetted advertising, especially important in low-margin, high volume markets.

SuperView: Ensuring the highest-quality imagery for your products

Efficient managment of stock involves the rapid integration of high-quality imagery at a number of sizes. This is a significant issue with maintaining eCommerce environments. To ensure that your eCommerce site contains visuals which Blueorange has developed a high-resolution photographic system using the latest digital SLRs from FujiFilm and Nikon which enable even the smallest and most unphotogenic products to be captured efficiently. This one-click solution removes the need for any photogrphic expertise or graphics editing skills.

Images are uploaded into the Image Managment area of Bluecommerce direct from camera, where the images can be cropped and edited, then automatically resampled using the advanced SuperViewer re-sizing technology developed by Blueorange.

Images can be viewed in clarity from 3000x2000 pixels down to minute thumnails in the shopping basket. The result is a compelling and emersive environment more akin to real-world presentation of objects than images on a screen.

Small Product Imagery
(See example SuperView)

Even the most difficult of products to photograph are captured in one click with SuperView.

For Macro Photography of small objects 'speed-to-web' is unprecedented and visual results often exceed those achieved through expensive and time-consuming professional photography thanks to special ImageDome lighting.

Even as automatically generated icons in the Bluecommerce shopping basket, images look crisp, and well-rendered.

The SuperViewer imaging window allows users to zoom and scroll multiple views of products up to 3000x2000 pixels in stunning detail.